Coming Soon! is a mixed-reality urban walking tour enabled through smart phones and iPads that explores the visible and invisible traces of urban renewal in the West Farms neighborhood of the Bronx. The focus of the tour is a recently rezoned area, one of the largest in the borough, slated for redevelopment into a $350 million mixed-use planned community encompassing over 5-acres of land.
Using the camera viewfinder of a mobile device, one discovers a series of animated, virtual billboards linking to both personal stories and factual data that pose questions around what remains seen and what gets left behind in the effort to revitalize. Through interviews with a broad range of the community including developers, community board members, local business owners, urban gardeners and youth, the project creates a local narrative on current and future development.
Developed for the public art exhibition Virtual/Monumental at the Bronx River Art Center (BRAC), August 2012.
Nov 30-Dec 1, 2012
Coming Soon! Explorations in Urban Renewal from the Physical to the Virtual
2-day workshop for ART, ENVIRONMENT, ACTION!
curated by Radhika Subraramiam at Sheila C. Johnson Design Center Parsons The New School for Design
Participants conduct on location research in West Farms followed by a hands-on tutorial on how to create augmented reality content.
Gail Nathan, Executive Director of Bronx River Art Center
Gifford Miller, Founder, Signature Urban Properties
Bronx River Alliance: Maggie Greenfield, Deputy Director, Damian Griffin, Education Director and André Rivera, Recreation Specialist